About Us

At Aspire Optical Co. of Fargo, we are ready to alter the perception of the optical industry by integrating today’s technology and enhancing our client’s experience in a dynamic and informative way. We only select brands that have the same uncompromising commitment to quality and design as we do. We offer at home try-ons, same-day eyewear, and have a genuine desire to exceed expectations.

In an effort to provide a unique experience during product selection, we have developed four distinct atmospheres within the store for customers to enjoy. Come in and have a seat in our “Hollywood Glam” area or hang out in the “Man Cave” while making your eyewear and lens selections.

In brief, we aim to marry the medical aspect of vision and function with a dynamic retail environment that is both entertaining and educational.

Aspire Optical Co. – “Eyewear like you’ve never seen!”



At Aspire Optical Co. of Fargo, we Aspire to offer an unparalleled consumer experience. Customer interaction and satisfaction is our continued focus as we aim to exceed all expectations. In our effort to support and serve the Fargo Moorhead area, we focus on three primary values: Innovation, Community and Integrity. We promise to embrace technological change in both healthcare and retail trends, offering everything that is “cutting edge” to all consumers. A portion of our proceeds are shared with local charities and our integrity as a preferred supplier of quality eyewear and sunwear within the community is not taken for granted.